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Branding Yourself:
Projecting a Positive Professional Image

Click here to download the presentation.

The National Hispana Leadership Institute's webinar Branding Yourself: Projecting a Positive Professional Image was presented on October 27, 2010 at 1:00pm (EST).

Facilitated by Aida Levitan, President of The Levitan Group.s

Aida Levitan
Aida Levitan

Aida Levitan, Ph.D., APR, is the President of The Levitan Group, Inc., a firm that provides marketing and community relations consulting services to companies and organizations such as Aetna and the Port of Bilbao (Spain). Dr. Levitan is the president of a 501(c)3 organization, ArtesMiami, Inc., dedicated to supporting and promoting Hispanic artists and cultural organizations, and chairperson of the Public Communications Committee of the National Museum of the American Latino Commission. In April 2010 she was named Chairperson of the Aetna Miami Advisory Council. In May 2010 she was named to the Honorary Committee of NHLI's 2010 Executive Leadership Training Conference and Mujer Awards.

A nationally recognized advertising and public relations leader, she has been quoted in The New York Times, The Wall Street Journal, Forbes Magazine, The Miami Herald, Sun-Sentinel, CNN and CNBC business news, among others.

Until January 2005, Dr. Levitan served as the vice chairperson/chief communications officer of Bromley Communications, which she helped transform into the number one Hispanic advertising agency in the U.S., according to the 2003 listings by Advertising Age. In 1986 she co-founded Sanchez & Levitan and sold the agency to Publicis Groupe from 2001 to 2003. By 2003, under her leadership as Co-Chairman/CEO, Publicis Sanchez & Levitan had become one of the top ten U.S. Hispanic advertising agencies listed by Advertising Age, with $92 million in billings, 80 employees, and four full-service offices in the leading Hispanic population centers: California, Texas, New York and Florida.

At Publicis Sanchez & Levitan and later at Bromley, Dr. Levitan directed strategic marketing communications campaigns for clients such as: Nestlé, BellSouth, BMW, L’Oreal, TJX Cos., Pennzoil Quaker State, Chivas Regal, and Zales. At Sanchez & Levitan, Inc. she developed campaigns for major brands, including: Coca-Cola USA, Coors Brewing Company, Philip Morris USA, Crown Royal, Absolut Vodka, T.J. Maxx, Marshalls, and Royal Caribbean Cruise Lines.

From 2005 to 2007 she was president of Levitan & Palencia, LLC, a marketing consulting firm, serving clients such as: Actor Andy Garcia; the Ports of La Coruña, Bilbao, Santander and Gijón (Costa Verde Cruises); IFB, a Grupo Fierro Bank; HOY Newspaper; Hormigones Pelayo; AGM International Corporation, Fowler Rodriguez Valdés-Fauli, and PhRMA (Pharmaceutical Research and Manufacturers Association.

A speaker at numerous national Hispanic and multicultural marketing and public relations conferences, Dr. Levitan has also organized seminars for Florida professional associations on Post-Embargo Cuba. She also writes travel articles published on the front page of El Nuevo Herald’s Pasaporte.

Aida Levitan has a Ph.D. an in Spanish Literature from Emory University and a B.A. from the University of Miami.

CIVIC AND PROFESSIONAL ACTIVITIES:
As president of ArtesMiami, Inc. Aida recently launched its publishing division, Editorial Ultramar, published La Ciudad de la Unidad Posible, a collection of 107 poems by 32 South Florida Hispanic poets, edited by Dr. Levitan, with a preface by award-winning Spanish novelist Dr. Carlos Rojas.

Currently she serves on the Commission to create the National Museum of the American Latino and on the boards of: the Miami Art Museum; the España-Florida Foundation, the Latin Chamber of Commerce (CAMACOL), and The Spanish Cultural Center.

From 2006 to 2009 she served on the board of the local university of The Art Institutes, a public company that owns over 40 education institutions located throughout North America. From 2004 to 2005 she was the president of the National Association of Hispanic Advertising Agencies.

In the 1990s Aida Levitan co-produced and publicized the Andy Garcia-Cachao Concert Series in Miami and at Radio City Music Hall in New York. She won the PRSA Multicultural Excellence Award for this program. She was also the Associate Producer of the Cachao There is Nothing Like His Rhythm film, directed by Andy Garcia, shown at film festivals throughout the world.

During the 1990s she served on the board of We Will Rebuild to help victims of Hurricane Andrew and on the Board of Governors of the Greater Miami Chamber of Commerce. She was also one of the founders of the first AIDS fundraisers in South Florida, featuring Elizabeth Taylor and Sophia Loren. During the 1980s she promoted Miami as City of Miami Director of Information & Visitors, by bringing 1,500 journalists from major media to the city through a program that she created.

AWARDS:
2008 - PRSA Royal Palm Award
2007 - Dept. of Commerce MedWeek Legend in Communication
2007 - Latin Chamber of Commerce Woman of the Year—Communications Award
2006 - Vanidades Magazine National Tribute to Hispanic Women Award
2006 - Hispanic Magazine National Entrepreneur of the Year in Communications
2003 - Women in Communications Entrepreneurship Award
2003 - Advertising Federation Legend in Advertising
2003 - Chosen one of the top 100 women in the country by Working Woman Magazine